![]() WDD: Which feature do you most wish you'd done better with on the first try?įramer: Interactive design is always evolving, so of course our platform is as well. Our community has always been at the core of our product, and the store allows us to bring that into our product in a meaningful way. This means that new users can instantly leverage the work of advanced users, which provides immediate value to all users and offers incredible network effects. For example, Framer X contains a built-in store where users can publish components that can do practically anything, from media players to advanced interactive controls to entire design systems. WDD: Out of all the features currently on Framer X, which are you most proud of?įramer: We’re most proud of the features that make our app so collaborative. Everyone is still very much empowered to try and test - we even have an R&D team and leave time on Fridays for more experimental projects. A lot of of this is because we genuinely love solving hard product problems, but just as much because our community has come to expect this of us.Īs we’ve grown, we’ve come to see the value of adding some structure to this process, including creating our own React-based design system, Fraction. As a company, we have a big maker culture, with a huge emphasis on shipping. How do you, as designers, balance the benefits of design systems (consistency and speed) with the desire for experimentation most designers feel at some point?įramer: It is definitely a tricky balance. WDD: Your software is big on sharing and centralizing libraries of design assets, and by extension, design systems. In a sense, we are building an interactive IDE for product design that anyone can use, much like Unity has done for the gaming industry. WDD: What other design apps most inspired your feature choices and design?įramer: I’ve always been very inspired by Unity – especially how accessible it is. So we launched a whole new product, Framer X, which opens up interactive design to everyone, regardless of coding ability and offers interfaces for everyday design tasks like wireframing, visual design and interactive work. While Framer Classic captured a large share of the very best designers in the world, it was only accessible to a small subset of all designers, as it used code to express ideas. Which is why, shortly after leaving Facebook, we co-founded Framer to focus on helping everyone better express digital product ideas.Īs design has evolved, so has our thinking around tooling. Unfortunately, that’s just how things were done at the time, as interactive design was still relatively new and static images were the norm. It was really frustrating to try and convey responsive, interactive design ideas to board members through static imagery – it’s just counter-intuitive.Īs design has evolved, so has our thinking around tooling WDD: What inspired you to build Framer? What’s the origin story?įramer: When we were working at Facebook, we found ourselves pitching these innovative product ideas using traditional presentation slides. And until then, you can sign up for the waitlist here. I can’t give you definitive dates but you can expect something in 2019. WDD: I'm a Windows user, so I have to ask: when is Framer X coming to Windows?įramer: It’s in the works! We have a team working hard on this and it’s part of our plan to open up Framer X to a wider audience. It’s been both challenging and extremely rewarding to stick to our guns and build this company in the Netherlands, even raising our Series B last year. We spent two years there helping launch some major product features but eventually moved back to Amsterdam and co-founded Framer in 2013. The rest is history, as they say - our company and team were acquired by Facebook in 2011, where we ended up doubling their product design team. Things really took off after we won a few Apple Design Awards, when we got a call from Mark Zuckerberg. They reached out to WDD to see if we wanted to get a sneak peek of what’s coming next, and since I am one of the resident app nerds, I had the pleasure of interviewing them.įramer: So Jorn and I ( Koen) worked at our first company, Sofa, together in 2009. The team has big plans, and it involves more than making it easier to push pixels. Visual design apps abound, one of the big names in the Mac community right now is Framer X.įramer X isn’t staying on only the Mac platform, though. ![]() Now, the holy grail is making it so anyone can design a website or app. The holy grail of web design used to be a three-column layout where every column had equal height.
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